Carla completed her degree at Queensland College of Art in 2002 majoring in Graphic Design. As a rookie she found herself working for a small agency retained by Devine Homes and Projects. For two years she cut her teeth compiling brochures, press adverts and logos for new developments.
In 2004, the yearning to see the world beckoned and Carla found herself in London struggling as a freelancer; working for numerous agencies in Soho. She worked on a variety of design projects, some more interesting than others.
Eventually after persistence and lots of hard work she found herself working for an experiential marketing agency. This was quite a departure from sitting in front of a Mac until the wee hours working on a job that was due yesterday! She managed numerous large national experiential campaigns for many blue-chip brands including Pepsi and Dove and by the time she left Impetus Communications three years later she was a Senior Account Manager and had overseen a complete rebrand for the company.
After that Carla worked briefly as an Account Director for Playstation Europe's preferred 'below the line' agency. This gave her an insight into rolling out campaigns, not only nationally, but across the world, and diversified her skill set.
Before heading back to our sunny shores Carla worked at a quirky agency on Carnaby Street called MADE in Soho. This was a wonderful experience working in a highly creative environment on fantastic brands including Microsoft, Red Bull and Diesel.
After eight years away working for agencies, Carla decided to go 'client side'. Drawing on her experience gathered overseas she commenced a very different role in managing the marketing department at ResortBrokers, the company that her father had nurtured since 1985. She manages all aspects of marketing for ResortBrokers including our online digital strategy as well as our very popular Informer magazine which she designs and edits.
"I love the autonomy of being my own client and the creative freedom that affords me". Carla says. "The ResortBrokers brand offers the best of both worlds, we have heritage and experience but we also have renewed enthusiasm and youth. Our team is constantly striving to make the company and the brand fresh and relevant. It is a very exciting time to be with ResortBrokers".
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30 Jul 2015
Thai Minor drawn to Top End
Thai-based hotel group Minor International has splashed into Darwin, paying almost $60 million for Gwelo Investments’ Elan SOHO Suites.
11 May 2015
Mantra's Got Soul for $20mil
Mantra Group has smashed the record for management buys on the Gold Coast after snaring the rights to the luxury Soul Surfers Paradise tower for $20 million.
09 Apr 2015
$120 million Darwin Hotel Up For Sale
Darwin developer Gwelo Group is selling its newly built 4.5 star hotel, Elan Soho Suites, with price expectations believed to be above $50 million.
28 Mar 2015
Management Giants In Battle For Soul Control
The sale of management rights to the Soul Surfers Paradise tower is set to smash all Gold Coast records with at least six major groups vying for the hotel and associated real estate, including private equity players and a relative newcomer, Ultiqa Group.
01 Jan 2015
Top end target for accommodation investment
TOP end accommodation property is in hot demand from investors and operators, according to a specialist national broker who has just made three quick-fire sales in Darwin.
19 Aug 2014
Paying the penalty
News the Federal Government’s forthcoming Productivity Commission review of the Fair Work Act will broach the subject of penalty rates was music to business operators’ ears. But is it enough?
16 Aug 2014
Going for broke at new post
Resort Brokers Australia deals in sea changes or bush changes, selling serviced apartments, management rights, motels and caravan parks each year to scores of people nationwide who want to get into the tourism industry.
15 Aug 2014
Drive to open new frontiers in hospitality
‘Pioneering’ and ‘innovation’ are words that will crop up in any discussion about the growth and influence of Accor in Australia’s hotel sector. Indeed, the group’s constant mission to “open new frontiers in hospitality” is given top billing as part of t
22 Jul 2014
Aussies on holiday - Who travels where, and why?
Domestic overnight visitors are crucial to the wellbeing of Australia’s tourism industry. They spend over $50 billion a year. So what does the Aussie traveller look like today? Who are they, where do they go, and why?
21 Jul 2014
Into the POA Age
Well not quite, but we are approaching an Age where the existing Property Agents and Motor Dealers Act 2000 (Qld) will become an instrument of the past, and the Property Occupations Act (or "POA") will become the present.