Total domestic and international visitor spend to the NSW north coast

Visitors: 13.2 million (down by 0.6%)

Nights: 26.2 million (up by 9.6%)

TREND 

From YE March 2014 to YE March 2019, international visitors, nights and expenditure in the region recorded the following changes: up 36.7%, up 38.2% and up 70.1%, respectively.

 

DOMESTIC OVERNIGHT VISITATION TO NSW NORTH COAST

The North Coast is Regional NSW’s number 1 region fordomestic overnight visitors, number 1 for nights and number 1 for expenditure. 

There were 5.8 million domestic overnight visitors (up 8.2% on the previous year) who stayed 22.2 million nights (up 10.7%) in the North Coast and spent $3.5 billion (up 7.5%). 

The average length of stay in the region was 3.9 nights and average spend per night was $159. 

The region accounted for 23% of visitors, 28% of nights and 28% of expenditure in Regional NSW.

The majority of visitors to the region came for the purpose of Holiday (51%), followed by Visiting Friends and Relatives (34%) and Business (11%). 

Around 23% of the domestic overnight visitors were aged 15-29 years, followed by 30-39 years old (17%), 50-59 years old (17%), 60-69 years old (17%) and 40-49 years old (16%). 

'Adult couple' (30%) was the most common travel party amongst visitors to the region, followed by 'friends and relatives travelling together' (25%), 'unaccompanied traveller' (22%) and 'family groups with children' (19%). 

Regional NSW was the largest source market for visitors to the region (37%), followed by Queensland (28%) and Sydney (27%). Visitors from interstate accounted for 37% of the region’s visitors. 

TREND

From YE March 2014 to YE March 2019, domestic visitors, nights and expenditure in the region recorded the following changes: up 30.8%, up 24.8% and up 48.1%, respectively.

 

INTERNATIONAL OVERNIGHT VISITATION TO NSW NORTH COAST

The North Coast is Regional NSW’s number 1 region for international visitors, number 1 for nights, and number 2 for expenditure. 

There were 360,100 international visitors (up 1.8% on the previous year) who stayed 4.0 million nights (up 4.0%) in the North Coast and spent $259 million (up 8.6%). 

The average length of stay in the region was 11.1 nights andaverage spend per night was $65. 

The region accounted for 41% of visitors, 26% of visitor nights and 25% of expenditure in regional NSW for YE March 2019. 

Holiday was the largest purpose of visit to the region (78%), followed by Visiting Friends and Relatives (19%). 

48% of the visitors were aged 15-29 years, followed by 30-39 years old (16%), 60-69 years old (12%) and 50-59 years old (11%).

'Unaccompanied traveller' (52%) was the most common travel party amongst visitors to the region, followed by 'adult couple' (22%), 'friends and relatives travelling together' (14%) and 'family groups with children' (11%). 

United Kingdom was the region’s largest source market for visitors (19%), followed by Germany (11%) and New Zealand (10%). 

TREND 

From YE March 2014 to YE March 2019, international visitors, nights and expenditure in the region recorded the following changes: up 36.7%, up 38.2% and up 70.1%, respectively