Bali v Broome

22 Jun 2022
Words Staff Writers Accommodation News

Bali v Broome

A luxury Broome resort, which is consistently rated in the region’s top 10, is on the market as Western Australian’s embrace their own backyard as an alternative to Bali.

ResortBrokers Western Australian broker Blair Macdonald and Senior Executive and broker Glenn Millar have The Billi Resort at Cable Beach exclusively on the market with an asking price of offers over $5 million.

Boasting a net profit of $703,000, the Freehold Going Concern is for sale by private treaty and is Broome’s newest and most unique boutique accommodation.

It consists of eight x two-bedroom dual key villas, nine fully self-contained eco tents and a studio apartment. There is also a manager’s apartment on site with open plan living/kitchen and ensuite.

Mr Macdonald says locations such as Broome, which has been in a long-running battle with Bali as the preferred winter destination for Western Australians, are currently enjoy boom times.

“There is no better time to invest in Broome than now. And no better time to invest in this property which is rated Number One in Broome among 44 resort properties on TripAdvisor,” he says.

“The property enjoys significant repeat visitation with waiting lists for most periods and is in high demand from the wedding and group market with minimum stays in place, total buyouts, no commission and high profitability.

“This is a lifestyle business with a positive environment and positive marketplace position. It is a profitable and strong, solid business to add to an existing portfolio or group.

“Instead of thinking Bali, travellers are currently thinking Billi. With Broome’s 22 kilometres of beautiful white sand and turquoise water at cable Beach, plus striking rust-red cliffs and ancient dinosaur footprints and Gantheaume Point, who can blame them?”

Other investment highlights include:

  • Minimal maintenance
  • High end fixtures and fittings
  • Excellent management systems
  • On-site bore water for fully reticulated gardens
  • Fully computerised pool
  • Manageable as a couple with extra staff as required
  • Fully staffed since it was built
  • Nearly $400,000 spent on improvements and upgrades in the past two years

The first stage of the complex was opened in October 2011 with the second stage being the eco tents completed in June 2012 and more tents in 2014, 2020 and 2021.

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