06 Jul 2025
Words Andrew Potts Gold Coast Bulletin

Mercure Gold Coast: Resort at Palm Meadows, Carrara on the market

A 4.5-star hotel next to one of the Gold Coast’s best-known golf courses is on the market.

An 80 per cent stake of the Mercure Gold Coast Resort at Palm Meadows is being offered, which would give its new owner a controlling stake in the 260-room resort.

The listing of the 26,140sqm property is being run by Ray White Commercial’s Thomas Clark and Antony Rizzo in partnership with ResortBrokers’ Trudy Crooks and Nathan Benjamin.

Mr Benjamin said the complex was ideal for investors who would be able to determine the future direction of the resort.

“The upside for the incoming owner is potentially enormous and the resort’s scale and layout invite the incoming owner to consider repositioning it, so it maximises its prime location and scale,” he said.

“Options include repositioning the resort towards the conference market by taking advantage of five large newly refurbished conferencing spaces.

“Tapping into this market would crossover with the ‘bleisure’ market, as guests could extend their business visits to make the most of the Gold Coast.

“Alternatively, with a second large swimming pool in addition to its main pool, the resort could also be repositioned towards the family holiday market by adding more options for children to enjoy the facilities.”

Accor has a long-term management agreement on the resort which will expire in 2027.

It generated more than $14.9m in turnover in the 2023-24 financial year.

Ms Crooks said it was rare for hotel stock to go on the market.

“This is one of the biggest and best opportunities to come to market on the Gold Coast for many years,” she said.

“With a major shortage of new hotel stock entering the market amid the current building crisis, high-quality, purpose-built hotels, zoned short term, such as Mercure Gold Coast Resort, have cemented their position as prime commercial real estate assets.

“They still show comparatively generous returns, although that’s moving away like the tide, so we’re seeing smart investors moving quickly.” 

The resort was built at Palm Meadows in 1996 and operated under the Radisson brand until 2011 when Accor was tapped to take over with its Mercure brand.

Mr Clark said the Gold Coast was seen as a strong market for investment in tourism infrastructure.

“The weak Australian dollar and our growing population means southeast Queensland has never seen such strong demand,” he said. 

“In all asset classes, we’re seeing huge numbers of inquiry and getting great results.” END