23 Jun 2025
Words The Hotel Conversation

Mercure Gold Coast Resort for sale – ResortBrokers and Ray White Commercial

ResortBrokers in conjunction with Ray White Commercial has listed the 4.5-star Mercure Gold Coast Resort for sale.

Marketing the property for sale are ResortBrokers’ Managing Director Trudy Crooks and Broker Nathan Benjamin with Ray White Commercial’s Sales Consultants Thomas Clark and Antony Rizzo.

“This is one of the biggest and best opportunities to come to market on the Gold Coast for many years,” ResortBrokers’ Trudy Crooks told The Hotel Conversation.

Mercure Gold Coast Resort is located to the immediate west of Broadbeach Waters, and is less than nine kilometres from Broadbeach, Surfers Paradise and Cbus Super Stadium. Other attractions, such as The Star Gold Coast, Pacific Fair Shopping Centre and Carrara Stadium, are under six kilometres away.

In the last financial year, Mercure Gold Coast Resort posted a turnover of more than $14.9 million from 260 keys.

“This opportunity should excite sophisticated investors who recognise the uncapitalised potential of this incredible asset,” says ResortBrokers’ Nathan Benjamin.

“The upside for the incoming owner is potentially enormous. The resort’s scale and layout invite the incoming owner to consider repositioning it, so it maximises its prime location and scale.”

“Options include repositioning the resort towards the conference market by taking advantage of five large, newly refurbished conferencing spaces. Tapping into this market would crossover with the ‘bleisure’ market, as guests could extend their business visits to make the most of the Gold Coast.”

“Alternatively, with a second large swimming pool in addition to its main pool, the resort could also be repositioned towards the family holiday market by adding more options for children to enjoy the facilities.”

“The weak Australian dollar and our growing population means South East Queensland has never seen such strong demand,” Ray White Commercial’s Thomas Clark told The Hotel Conversation. “In all asset classes, we’re seeing huge numbers of inquiry and getting great results,”

“This is a very central, large property on approximately 2.6 hectares of prime land. It’s exciting to think what the new owner will do with it,” says Ray White Commercial’s Antony Rizzo.

“With a major shortage of new hotel stock entering the market amid the current building crisis, high-quality purpose-built hotels, zoned short term, such as Mercure Gold Coast Resort have cemented their position as prime commercial real estate assets. They still show comparatively generous returns, although that’s moving away like the tide, so we’re seeing smart investors moving quickly,” says ResortBrokers’ Trudy Crooks. END