19 Mar 2019
Words The Hotel Conversation
ResortBrokers launches new look website
Now live, the slick new site also coincides with the launch of ResortBrokers’ refreshed brand imagery, introducing a striking new design that makes a confident statement about the respected family company’s evolving identity.
Established in 1985 by industry doyen Ian Crooks, ResortBrokers, is Australia’s longest established and most experienced commercial agency specialising exclusively in the accommodation and hospitality sector.
Today the firm’s executive leadership extends to second-generation family members including National Sales Manager, Trudy Crooks, Marketing Manager Carla Cook, and senior national management rights and hotels brokers, Tim Crooks and Alex Cook.
“Two things change faster and more dramatically than most – design trends and technology,” said Ms Cook. “Anticipating and adapting to those changes are vital to ensure our brand, and all associated marketing media, are distinctive and effective in today’s cluttered marketplace.
“Our updated website is as specialised and service-driven as we are.”
Ms Cook said ResortBrokers places Australia’s largest selection of accommodation opportunities centre stage, making it easier and faster for buyers to find properties and connect with the agency’s expert brokers.
“Responsive, quick-loading and optimised for all platforms, it includes features such as the ability to receive ‘new listing alerts’, customised to your search criteria, direct to your inbox.
“It’s also quick and easy to connect to a host of accommodation industry specialists, from our brokers to a range of allied professionals and service providers.”
The site also provides direct access to ResortBrokers’ Informer magazine, a high quality quarterly magazine and property catalogue published since 2002, and a host of helpful guides and industry resources.
A handy archive is provided so readers can browse back issues.
“Service is about people, so we also invite people to get to know us better, read what our clients say about us, and engage with us through our stories and active social media communities,” Ms Cook said.
Visually, the website reflects the crisp, clear typography and image-led presentation of ResortBrokers’ refreshed brand identity.
“The streamlined ResortBrokers brand is clear, recognisable and distinctive while providing a clean graphic framework through which we can focus attention on the businesses and properties we are marketing for our clients,” she said.
“This design has been very carefully considered and conceived with our sellers and buyers in mind, to convey ResortBrokers’ attributes of market strength and specialist expertise, and provide the cut-through that draws attention to the properties we showcase.
“Within this modern aesthetic, simple colour-coding in muted tones identifies our various specialty sub-markets by property type – Motels, Management Rights, Hotels, Caravan Parks, and Off-The-Plan.
“It’s also a place where people will always find something new,” Ms Cook said. “We invite everyone, whether selling, buying or simply wanting to stay up to date with what’s happening in the market, to keep coming back.
“They’ll always find fresh, informative news from our experts and other industry specialists, along with our regular media coverage, updated daily.”