Alex Cook
"I’m driven by a desire to provide the highest level of service to my clients, and to foster long-standing relationships that continue to grow with every transaction. I pride myself on my attention to detail, as well as my ability to think ‘outside the box’ to close the most complex deals, and to overcome the most difficult obstacles."

Alex started with ResortBrokers back in 2011, after he and his wife Carla (who is also our Marketing Manager) moved to Brisbane after spending a decade living and working in London. Today they live in West End, Brisbane, with their three young daughters (conveniently about 500m from ResortBrokers HQ).

Alex’s initial role at ResortBrokers was as an area agent at the north end of the Gold Coast, primarily selling management rights. Despite starting in the thick of the GFC, he quickly became one of our top brokers. During his first decade at ResortBrokers he sold c 200 properties with a combined value of c $400m.

Along the way, he has notched up several record-breaking benchmarks and has acted on some of the most noteworthy transactions in the industry. These include The Beach Apartments – branded AVANI (Broadbeach, GC), Soul (Surfers Paradise), Beach Haven (Broadbeach, GC), Australia 108 (Southbank, Melbourne), AVANT (CBD, Melbourne) and Signature (Broadbeach, GC), to name a few. 

Alex has taken a more senior role at ResortBrokers in recent years. He now focusses on larger transactions nationwide, with particular attention on the development/off-the-plan space as well as the short-stay/hotel space (often combined together). Appointed as Director in 2018, he now also assists with the general operation of the company, in particular in identifying opportunities for future growth.

He has had particular success in Melbourne in recent years, assisting several high-profile developers in establishing and selling short-stay businesses within their projects. In 2019/20, Alex campaigned the Victorian State Government to make changes to the Owners Corporation Bill, which included a Section that would threaten the future establishment of certain short-stay businesses. He successfully argued the cause and worked with the Government to secure a key amendment to the Bill.

Having studied History at university, Alex also has a particular interest in writing and proofreading. He regularly writes articles on behalf of ResortBrokers, contributing to the accommodation industry magazine Informer, and other industry media outlets. Alex is regularly invited to speak at specialist industry and seminar events, and was awarded the inaugural ARAMA Broker of the Year in 2019.

Alex is very proud of his wide-ranging and long-established relationships with key stakeholders across sectors of the industry, and recognises the value in top-level service, discretion, over-riding integrity and detailed specialist knowledge.

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