Alex is one of Australia’s most experienced, respected and highly awarded management rights brokers.
Since joining ResortBrokers in 2011, Alex has settled more than 270 transactions involving assets with a combined value exceeding $1.2 billion. In FY26 alone, he completed 24 sales totalling over $163 million in asset worth.
A ResortBrokers Director since 2018, Alex has been recognised with the industry’s highest honours, including REIQ’s 2023 Commercial Salesperson of the Year and ARAMA’s 2023 Broker of the Year — an award he previously received in 2019.
He continues to focus on large-scale transactions nationwide, with a particular emphasis on off-the-plan developments as well as the short-stay/hotel sector.
His notable FY26 sales include the management rights to the 667-apartment, 65-storey Queen’s Wharf Residences in Brisbane, sold off the plan to Minor Hotels; the management rights to the historic Royal Albert Hotel, sold to Belmo Group; and the 38-key Southport Motel & Apartments, a rare freehold going concern motel on the Gold Coast, which achieved a sale price significantly above the expressions of interest guide price.
Alex’s career-defining transactions include the 2024 sale of neighbouring Rockhampton CBD hotels — the 95-room The Edge Apartment Hotel and the 118-room Empire Apartment Hotel — for more than $10 million, setting a record as the largest management rights transaction in a regional location in Australia; and the 2015 sale of the management rights to Peppers Soul Surfers Paradise on the Gold Coast for $25.7 million, a then-record result.
In 2021, Alex was appointed associate director of ARAMA, the peak body for the management rights industry. In this role, he has played an active part in external reviews of the strata sector and led ongoing advocacy efforts to protect and strengthen the industry in Queensland.
In 2019/20, Alex successfully lobbied the Victorian Government against proposed changes to the Owners Corporation Act that would have threatened the establishment of certain short-stay businesses. He has since achieved great results in Melbourne, assisting several high-profile developers establish and sell short-stay businesses within their projects.
Alex is also one of the principal authors of ResortBrokers’ annual Management Rights Report — the only quantitative study of its kind examining the industry’s impact nationwide, now in its fourth edition.
As a leading figure in Australia’s management rights sector, he is a much sought-after speaker at industry events.
Alex is married to Carla Cook, ResortBrokers’ Director of Marketing & Strategy, and is the son-in-law of ResortBrokers’ Founder and Chairman Ian Crooks.
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