ResortBrokers Director Alex Cook is one of the most experienced and well-respected management rights brokers in the country.
During his 12-year career in the sector, Alex has achieved record sales and a number of industry awards, including REIQ’s 2023 Commercial Salesperson of the Year and ARAMA’s 2023 Broker of the Year, having previously won the award in 2019.
Alex’s recent record sales include Drift Palm Cove, which he sold to Dreamtime Resorts for $8 million; the off-the-plan sale of the management rights to Signature Broadbeach, which he sold to Ultiqa for $10 million; and Annexe Apartments, which set a record sale price of $8.3 million as the first large, short-let management rights to sell in Brisbane since Covid.
Alex’s earlier notable sales include Australia 108 and Avant, both in Melbourne. In 2015, he set a record price of $25.7 million when he sold the management rights to Peppers Soul Surfers Paradise on the Gold Coast.
A ResortBrokers Director since 2018, Alex focusses on large transactions nationwide, with particular attention to the development/off-the-plan projects as well as the short-stay/hotel sector.
In 2021, Alex was appointed Associate Director of ARAMA, the peak body for the management rights industry representing more than 4,000 operators across the country. With ARAMA, Alex has played an integral role in the review of the strata industry currently being undertaken by the Queensland Government and spearheaded a continuing lobbying effort to protect the industry in Queensland.
In 2019/20, Alex successfully lobbied the Victorian Government against proposed changes to the Owners Corporation Bill, which would have threatened the future establishment of certain short-stay businesses. He has had particular success in Melbourne in recent years, assisting several high-profile developers in establishing and selling short-stay businesses within their projects.
Alex is one of the principal authors of Management Rights Report 2022, the first quantitative study of its kind to examine the vast impact of the industry across the country.
As a leading figure in Australia’s management rights sector, Alex is a much sought-after speaker at industry events.
Alex is married to Carla Cook, ResortBrokers Director of Marketing & Strategy, and is the son-in-law of ResortBrokers Founder and Chairman Ian Crooks.
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