Introducing...
Alex Cook
"I’m driven by a desire to provide the highest level of service to my clients, and to foster long-standing relationships that continue to grow with every transaction. I pride myself on my attention to detail, as well as my ability to think ‘outside the box’ to close the most complex deals, and to overcome the most difficult obstacles."

Having started his career at Resort Brokers in 2011, Alex is now one of our most experienced brokers. Initially looking after management rights transactions at the Northern end of the Gold Coast (Surfers Paradise to Coomera), Alex very quickly developed a reputation a tenacious and service-driven broker, notching up numerous sales in his early years. His success soon led to bigger and bigger transactions, one of the most notable being the sale of Soul, Surfers Paradise to Mantra (on behalf of PWC).


Although still devoting a considerable portion of his time to the Gold Coast, Alex has taken a more senior role in the company in recent times, predominately handling large-scale management transactions nationwide. Often in conjunction with his brother-in-law Tim Crooks, a sizeable portion of this work is on behalf of developers in regards to the sale of significant large-scale off-the-plan management rights businesses. As well as the traditional QLD market, much of his energy is now focussed on the growth market in Melbourne.


Alex is one of the most prolific management rights agents in Australia, having sold around 150 businesses for a combined value well in excess of $1/4 BN over the last eight years. Along the way, he has notched up several record-breaking benchmarks and has acted on some of the most noteworthy transactions in the industry. These include The Beach Apartments (Broadbeach, GC), Beach Haven (Broadbeach, GC), Australia 108 (Southbank, Melbourne), AVANT (CBD, Melbourne) and Signature (Broadbeach, GC), to name a few.


Breaking the mould of the typical Resort Brokers employee (ie Aussie or Kiwi), Alex is from the UK and has an accent to prove it. He and his wife Carla (who is also our Marketing Manager) moved to Brisbane back in 2010 after spending the best part of a decade living and working in London. They live is West End, Brisbane with their three young daughters (conveniently about 500M from Resort Brokers HQ).
Having studied History at university, Alex also has a particular interest in writing and proofreading. Thankful that his degree has finally proven to be vaguely useful, he regularly writes articles on behalf of Resort Brokers and contributes heavily to our Informer magazine. Alex has been invited to speak at a number a specialist industry and seminar events, as well as starting the ‘Management Rights Made Easy’ seminars that Resort Brokers still run.


Alex has a very long-term approach to our industry, which is not surprising as he plans to be working in it for the next 30 years! ‘It’s not just about the next sale; it’s about helping people make the right choices that will benefit their lives for years to come. My focus is not on selling, but on building lasting relationships’. Alex is very proud of his wide-ranging and long-established relationships with key stakeholders across sectors of the industry, and recognises the value in top-level service, over-riding integrity and detailed specialist knowledge.

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